1. Founded in 1963:
Lands’ End started as an independent company founded by Gary Comer in 1963. It remained under Comer’s ownership until 1986 when he sold the company to Sears, Roebuck and Co. Under Sears’ ownership, Lands’ End continued to operate as a separate entity within the Sears brand portfolio. In 2014, Sears Holdings spun off Lands’ End as an independent publicly traded company, allowing it to function as a separate retail entity once again.
2. Company Locations:
Lands’ End is headquartered in Dodgeville. The picturesque town serves as the central hub for the company’s operations, including design, merchandising, and customer service. The headquarters also house their Product Development and Quality Assurance teams, ensuring the brand’s renowned commitment to producing high-quality garments.
While once a merchant that relied heavily on catalogs to bring in customers, in addition to the headquarters, Lands’ End operates several brick-and-mortar retail stores across the United States. These physical locations offer customers the opportunity to interact with the brand’s products in person, try on clothing, and receive personalized assistance from knowledgeable staff. The retail stores are spread across various states, including Wisconsin, Illinois, New York, and Texas, among others.
Aside from the physical stores, Lands’ End predominantly serves its customers through its robust e platform. The online presence allows customers from all over the world to shop their wide assortment of clothing, accessories, and home goods conveniently. With strategic shipping and distribution centers, Lands’ End is able to provide efficient delivery services to customers both domestically and internationally.
3. International Presence:
Lands’ End extends its reach beyond the borders of the United States. While its headquarters and majority of retail stores are located in the U.S., the company also serves customers in other countries. They have international websites and cater to customers from Canada, the United Kingdom (UK), Germany, France, Japan, and Austria, among others. This global presence allows Lands’ End to offer its products to a diverse range of customers worldwide.
4. Pop-Up Shops and Shop-in-Shops:
In addition to their permanent retail stores and online presence, Lands’ End often sets up pop-up shops and shop-in-shops at various locations. These temporary spaces allow them to connect with customers in different cities, showcase new collections, and offer a unique shopping experience outside of their traditional storefronts. Pop-up shops and shop-in-shops have been organized in partnership with other retail establishments, increasing Lands’ End’s visibility and expanding its reach to new audiences.
5. Continued Innovation:
Lands’ End has evolved over the years, staying current with changing consumer preferences and market trends. They have embraced technology and launched mobile apps, making it seamless for customers to shop from their smartphones and tablets. In addition, they continue to develop new product lines and collaborations, expanding beyond their traditional apparel offerings. By adapting to the ever-changing retail landscape, Lands’ End has stayed relevant and maintained its position as a respected and popular brand in the industry.
Find out more
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[Editors’ note: this article was published by Dairyland Sentinel, it is not a paid advertisement nor an endorsement. We celebrate Wisconsin’s heritage, including the companies, organizations and people who make it great.]
