MILWAUKEE — The Milwaukee Brewers will celebrate the life and legacy of legendary broadcaster Bob Uecker on Aug. 24, 2025, during a game against the San Francisco Giants at American Family Field. The event, announced Monday, will feature an extensive pregame ceremony to honor Uecker, who passed away in January 2025 at age 90 after a 54-year tenure as the team’s radio voice.
The pregame program, set to begin before the 1:10 p.m. CDT first pitch, will be hosted by renowned broadcaster Bob Costas. It will include special guests and video tributes highlighting Uecker’s remarkable career, from his Brewers broadcasts to his national fame on “The Tonight Show,” in “Major League,” and through Miller Lite commercials. The team expects the ceremony to draw a capacity crowd, reflecting Uecker’s deep connection to Milwaukee.
All ticketed fans will receive a commemorative Bob Uecker lapel pin, a unique keepsake designed to mark the occasion. The Brewers have not yet detailed additional in-game tributes but indicated the day will be a full homage to Uecker’s contributions to baseball and entertainment.
Tickets for the Aug. 24 game are available through the Brewers’ official website, with officials anticipating high demand due to Uecker’s enduring popularity. Further details on the ceremony’s guest lineup and specific video content will be released closer to the date.
Bob Uecker, born on Jan. 26, 1934, in Milwaukee, Wisconsin, carved out an extraordinary career in baseball that spanned seven decades. He began as a player, signing with his hometown Milwaukee Braves in 1956 as a catcher. Uecker spent six seasons in the majors, playing for the Braves, St. Louis Cardinals, and Philadelphia Phillies from 1962 to 1967, where he hit .200 over 297 games. His playing peak came in 1964 with the Cardinals, earning a World Series ring as a backup catcher. Though his on-field stats were modest, Uecker’s sharp wit and self-deprecating humor laid the groundwork for his later success, turning him into a fan favorite long before he picked up a microphone.
After retiring as a player, Uecker transitioned into broadcasting and found his true calling with the Milwaukee Brewers in 1971. Over the next 54 years, he became the “Voice of the Brewers,” calling games with a distinctive blend of humor, insight, and relatability that endeared him to generations of listeners. Known as “Mr. Baseball,” Uecker’s tenure covered the team’s highs, like the 1982 World Series run, and its leaner years, always delivering commentary that felt like a conversation with a friend. His national profile grew through appearances on “The Tonight Show” with Johnny Carson, roles in films like “Major League”—where he famously quipped, “Juuuust a bit outside”—and Miller Lite ads, but his heart remained tied to Milwaukee’s airwaves.
Uecker’s connection to the Brewers went far beyond the booth, embedding him as a cornerstone of the franchise’s identity. He was a constant presence at American Family Field, interacting with players, coaches, and staff, even into his 90s. Former Brewers manager Craig Counsell described him as “one of the guys,” a nod to Uecker’s ability to bridge the gap between the game’s past and present. His Milwaukee roots and 50 plus years of loyalty to the team made him a local legend,
For fans, Uecker was more than a broadcaster—he was the sound of summer, a link to the city’s baseball soul.
