Major Wisconsin employer Molson Coors Beverage Company said Monday that it will reorganize its Americas business unit, eliminating around 400 salaried positions — roughly nine percent of the region’s salaried workforce — by the end of 2025. 

The company said the restructuring is part of a broader plan to make the organization more agile, focus on core beer and adjacent beverage categories, and redeploy savings into strategic initiatives. 

The move comes on the heels of the appointment of Rahul Goyal as chief executive officer effective Oct. 1, 2025, succeeding Gavin Hattersley who is set to retire by the end of the year. 

For Wisconsin. the implications are noteworthy. Molson Coors has long had a strong presence in the state, anchored in Milwaukee and formerly in Chippewa Falls.

In Milwaukee, the company still operates its Miller Valley brewery at 4000 W. State Street, a site dating back to 1855.

Pending job cuts in Milwaukee would be the latest workforce reductions here by the brewer. Their Chippewa Falls facility, the original home of the Leinenkugel’s brewery, was recently closed.

While Molson Coors does not specify how many roles in Wisconsin may be affected, the state’s significance in its U.S. operations suggests the region could feel the impact.

The move to reduce salaried staff by about 9 % in the Americas underscores cost pressures across the beverage industry — including elevated aluminium and packaging costs and softer consumer demand. 

For Wisconsin, the restructuring raises questions: Will further consolidation occur at the Milwaukee brewery? Will corporate and administrative functions shift away from the state? And how will the company reinvest savings in its Wisconsin operations? No details were provided.

Goyal, the company’s incoming chief executive, is a 24-year veteran of Molson Coors and previously served as chief strategy officer.

The timing suggests the restructuring and the executive transition are linked: new leadership, new structure, and a renewed push for growth in evolving beverage categories.

Molson Coors’ restructuring of its Americas business unit signals a major shift in strategy and cost structure that will touch its operations broadly, including those in Wisconsin. The state remains a key part of the company’s heritage and production base, but in a time of change the exact local outcomes remain to be seen.

We will continue to follow this developing story.