A&E’s new 12-episode series, Betting on Beloit, premiered July 12 at noon. The home renovation series follows Wisconsin business maven Diane Hendricks and her daughter, Konya Hendricks Schuh, as they restore dilapidated homes in their hometown of Beloit, Wisconsin.
The show focuses on Beloit’s historic College Hill neighborhood, where Konya leads a local team in transforming some of the city’s most neglected homes into beautifully restored, modern dwellings. The work is done through Beloit College Park LLC, a firm owned by Hendricks. Construction and preservation work is managed by Corporate Contractors Inc., also part of the Hendricks portfolio.
“I just want to give back to the community that gave us a chance,” Diane Hendricks says in the series trailer.
RESTORING HOMES, HONORING HERITAGE
Konya Hendricks Schuh, a licensed real estate broker and interior designer, takes the lead in front of the camera. “Our goal with Betting on Beloit was to show the world an incredible community and chronicle a residential revitalization effort that honors the history of the homes here and creates something new and beautiful for the city and the next generation,” she told House Beautiful.
“Whether it’s a door, a window, a staircase, or a porch—anything we can save and restore, we do. Our job is melding historical and contemporary aesthetics,” Konya said.
The team includes her husband, Matt Schuh; project manager Pete Woodkey; her nephew and realtor Connor Fox; and local designers Kristin and Mitch..
A BELOIT COMEBACK STORY
Founded in 1836, Beloit sits on the banks of the Rock River near the Illinois state line. It’s home to Beloit College, one of Wisconsin’s oldest private colleges, and to Native American mounds that predate the town itself. The city has a legacy of manufacturing, including long-standing industrial giants like Fairbanks-Morse.
In the 1990s and early 2000s, Beloit suffered economic and reputational decline. In 2017, it was labeled the “worst city to live in” in Wisconsin by a national media outlet. But under Hendricks’ leadership—and with more than $100 million in local investment—the city has seen a revival. The Hendricks family has backed downtown hotels, restaurants, a minor league stadium, and public-private restoration of historic structures along the riverfront.
THE ABC SUPPLY ORIGIN STORY
The foundation for this investment was laid in 1982, when Diane and her late husband, Ken Hendricks, bought three struggling building supply stores and launched ABC Supply Co. Inc.. Their philosophy was simple: treat contractors with respect, provide them with what they need, and never compromise on service.
By 1992, ABC Supply had grown to more than 250 stores. In 2010, it acquired Bradco Supply, adding 128 locations. It acquired L&W Supply in 2016, pushing further into commercial building materials.
As of 2024, ABC Supply operates over 970 locations nationwide, employs more than 20,000 people, and generates annual revenue exceeding $20 billion. It is the largest wholesale distributor of roofing, siding, windows, and other exterior building products in North America.
After Ken’s death in 2007, Diane Hendricks became sole owner and chairwoman. Forbes has named her the richest self-made woman in America for eight consecutive years.
WHAT CRITICS ARE SAYING
Early reviews of Betting on Beloit have praised its substance and sincerity.
Movie Feast called it “one of the most meaningful home renovation shows ever created,” citing its refusal to sensationalize or exploit the community it features. “Instead of manufactured drama, we get real stakes—structural, emotional, and cultural.”
TV Insider previewed the series and quoted Konya reflecting on the emotional weight of restoring homes where families once thrived: “It’s not just about restoring the houses, it’s about restoring the community.”
House Beautiful highlighted the attention to architectural detail and the team’s commitment to preserving original woodwork, staircases, and floor plans.
WHY IT MATTERS
- Real roots: The Hendricks family isn’t dropping in for TV ratings—they live and work in Beloit.
- Civic investment: Betting on Beloit builds on decades of quiet, strategic investment in a struggling city.
- Craftsmanship focus: Unlike other renovation shows, the team highlights salvaging materials and respecting architectural history.
- Emotional weight: Episodes focus less on flashy reveals and more on purpose—restoring what was lost, not just fixing what’s broken.
Broadcast Information:
Betting on Beloit airs Saturdays at noon Central on A&E. Full episodes are available the next day on A&E’s streaming platform.
Previously at Dairyland Sentinel:
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