A Dairyland Sentinel perspectives column by Brian Fraley

The Wisconsin Department of Public Instruction has many problems. They’re self righteous, secretive and indignant. Their communications efforts do not offer clarity, they obfuscate.

This was on full display in their spokesperson’s response to Dairyland Sentinel’s reporting.

The statement was emailed out to many media outlets. Here’s a link to the full statement as it appeared on WKBT in La Crosse.

Instead of providing the transparency taxpayers deserve, DPI Communications sent a jargon-heavy statement that reads more like a desperate attempt to dodge accountability than a factual rebuttal. Since the agency chose to treat the public’s concerns like a nuisance rather than a priority, we decided to treat their response like a late-term homework assignment for a high school persuasive writing class. We pulled out the metaphorical red pen, identified the logical fallacies, and gave DPI the grade their response deserves.


Student Name: Chris Bucher (DPI Communications)

Assignment: Argumentative Defense of Public Spending and Secrecy

“The spending referenced from a workshop held two years ago relates to standard-setting for the Forward Exam and has been taken out of context. [Note: Removing context, You claim the reporting lacks context, but you provide a general description rather than specific data to correct it.] This was a four-day workshop that brought together nearly 100 Wisconsin educators and national assessment experts to review the statewide assessment. The DPI contracts with Data Recognition Corporation (DRC) to administer the Forward Exam for nearly 400,000 students across public and private schools statewide. [Note: Appeal to Complexity, You are using large numbers to make the $368,885 figure seem small, but the number of students is irrelevant to the cost of a resort retreat for staff.] As part of that contract, the DRC organizes and facilitates this workshop and conducts secure test-item reviews at secure, offsite locations. Federal and state funds designated for assessment administration are used to support this work.

“The figure cited in a recent, politically motivated blog post [Note: Ad Hominem, Attacking the source as ‘politically motivated’ instead of refuting the accuracy of the $368,885 figure.] is misleading. It reflects the total cost of administering the workshop, including DRC staff salaries, secure laptops, meeting space, hotel and travel costs, lodging and reimbursement for panelists, other vendor expenses necessary to complete the work, and more. [Note: Red Herring, By listing staff salaries and laptops, you are attempting to distract from the $368,885 total, yet you provide no breakdown of those costs to prove the ‘junket’ portion was minor.] These costs are not all directed to Chula Vista. [Note: Straw Man Fallacy, The report claimed the event was at the resort; you are refuting a claim that all of the money went to the resort’s bank account, which was not the original reporting.]

“Nondisclosure requirements, including protections around live Forward Exam test questions, are defined by our vendor partners to protect their intellectual property and the test questions themselves[Note: Non-Sequitur, The need for secure test items does not explain why minutes or recordings of the standard-setting deliberations, which impact public policy, do not exist.] Holding these meetings in Wisconsin supports the local tourism economy and reduces overall travel costs. [Note: Appeal to Emotion, Framing a luxury resort stay as ‘support for the local tourism economy’ is a classic attempt to rebrand a fiscal liability as a public virtue.] This approach is consistent with practices used by at least 24 other states who also contract with the DRC. [Note: Bandwagon Fallacy, Ad Populum, Just because other states engage in this practice does not make it a prudent use of Wisconsin taxpayer funds.]

“In lieu of an interview, find the below statement on the JFC withholding our agency operations funding, and the impact it will have on schools, students and educators: [Note: Avoidance, Refusing an interview while complaining about being ‘singled out’ is a rhetorical contradiction.]

“‘We are deeply disappointed in the delay from the JFC. We have been in contact with members and staff leading up to Tuesday indicating they were set to approve our request. The department was singled out for a set aside of 10 percent of its operating budget and without that money, will need to consider layoffs which will impact our ability to investigate educator wrongdoing, license teachers, pay choice schools, and operate the agency.’” [Note: Appeal to Fear, Ad Metum, and Slippery Slope, You are leaping from a budget allocation pause directly to ‘layoffs’ and the inability to ‘investigate educator wrongdoing.’ This is a heavy-handed attempt to distract from the changing of the standards, the secrecy and the waterpark workshop spending by threatening student safety.]


I’ll admit, this is snarky. But the underlying issues are incredibly serious.

Remember, our original inquiry was spurred by Secretary Jill Underly hiding behind a panel of experts, who lowered Wisconsin’s academic standards. She contended this wasn’t just done by her or her department at her direction, but that a panel of nearly 100 experts worked this out in 2024. We sought answers and details. But our inquiry came at an inconvenient time for her. It was in the middle of her reelection campaign. Some delay in the release of public records was outlandish, but not unexpected. But more than a year? In fact, the department has still not released the all of the public records we requested in January of 2021.

This is not merely frustrating. It is a betrayal of public trust.

So where does this leave us? The heart of the controversy is threefold. 1) The veil of secrecy surrounding the “experts” who recommended these new, lower, thresholds for student success. 2) The refusal of DPI to provide itemized receipts from the waterpark junket, and 3) The end results of the entire process.

This is a developing story, on which Dairyland Sentinel has been leading the charge for more than a year. Getting the Institute for Reforming Government’s legal muscle behind us has helped. But DPI’s stonewalling continues. Thankfully, mainstream media is now also on the case.

Moreover, the Wisconsin legislature also is demanding answers, and the Department is now facing more repercussions than just online outrage.

To be continued…

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